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A (Second) Reason to Love Paso Robles

One thing all-too-often missing from the wine world: A good sense of humor. The 2011 Paso Robles Zinfandel Festival showed that making great wine and having a solid laugh at the same time was possible with this viral ad, called Paso Wine Man (think the wine version of Dos Equis' Most Interesting Man in the World), which also won Wine Spectator magazine's annual video contest.

While winning that honor ranks up there with being cut off by Simon Cowell in the second measure of "Ain't No Mountain High Enough" during an Idol audition, making funny with wine a second time is no easy thing. Check out the latest ad from the people in Paso, below. The world's other wine regions, especially the ones forever trying to shed the perception that they make only one variety well (we're talking to you New Zealand, Argentina and Australia), could learn a thing or two. The rest of us will just have a chuckle...while we enjoy some Paso wine.